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Humans · AI · Light

From AI curiosity
to AI clarity.

We help leaders and organizations align Human Intelligence and Artificial Intelligence to drive responsible, measurable business impact.

Harvard-trained Ph.D. Fortune 100 Analytics Executive Certified AI Consultant
Dr. Yasmine Ndassa with AI Agent — Founder, Noor AI & Analytics Consulting
Dr. Yasmine Ndassa
Founder & CEO
Experience from
META
AMAZON WEB SERVICES
COMCAST
BCG
HARVARD UNIVERSITY
SYLVAN ROAD
"Enterprise rigor. Human-centered delivery."
0+
Years Enterprise Analytics Leadership
0
Fortune 500 Companies Led
0%
Productivity Gains Delivered
Ph.D.
Harvard University

Human Intelligence guides strategy.
Artificial Intelligence accelerates execution.
Light is the outcome.

Organizations struggle to

Move from AI curiosity to real business value

Align AI initiatives with strategy and operations

Translate data into decisions leaders trust

Adopt AI responsibly without unnecessary risk

Noor delivers an end-to-end, human-centered approach that combines training, advisory, and implementation — so organizations can see clearly, decide confidently, and scale responsibly.

— Dr. Yasmine Ndassa, Founder

Our Services

Our services are designed to meet organizations where they are — and grow with them.

Layer 02

AI, Data & Analytics Advisory

We partner with leadership teams to design pragmatic, responsible strategies that align AI, data, and analytics to real business priorities.

  • AI strategy & roadmaps
  • Data strategy & governance
  • Analytics operating model design
  • Responsible AI frameworks & change management
Outcome: Strategic clarity and prioritized initiatives
Layer 03

Implementation & Enablement

We turn strategy into execution by mapping how work actually gets done, overlaying data, and delivering AI-enabled solutions that teams adopt.

  • Process mapping & automation
  • Analytics dashboards & decision systems
  • AI use-case prototyping and deployment
  • Executive decision support & data storytelling
Outcome: Execution, adoption, and measurable ROI
Layer 04

Ongoing Partnership

For organizations committed to long-term impact, we offer retainer-based advisory services that evolve with your business and keep your AI strategy ahead of the curve.

  • Retainer-based advisory services
  • Continuous optimization
  • Executive decision support
Outcome: Sustained impact and long-term value
The Noor Strategic Flywheel
Training
Advisory
Implementation
Retainer
Productization

The Noor Method

A proven, industry-agnostic framework that creates trust, clarity, and scalable impact across organizations of all sizes.

01

Understand

We immerse in your strategy, operations, and goals to identify where AI and data can create the most meaningful impact.

02

Map

We map how work actually gets done — surfacing gaps, inefficiencies, and high-value opportunities for AI-driven improvement.

03

Overlay Data

We layer data intelligence onto your processes, building the analytical foundation for confident, evidence-based decisions.

04

Deliver

We implement AI-enabled solutions your teams actually adopt — with change management, storytelling, and measurable outcomes built in.

Dr. Yasmine Ndassa

Dr. Yasmine Ndassa

Founder & Principal Consultant · Noor AI & Analytics Consulting

Dr. Yasmine Ndassa is a Harvard-trained scientist, Fortune 100 analytics executive, and Certified AI Consultant with over 20 years of experience translating data and AI into high-stakes business decisions.

She has led global analytics and strategy teams at Meta, AWS, Comcast, and The Boston Consulting Group, advising C-suite leaders and boards on how to drive performance, manage risk, and scale responsibly.

She founded Noor AI & Analytics Consulting to bring enterprise-grade intelligence to organizations that need clarity — not complexity — and to ensure AI serves human judgment rather than replaces it.

Ph.D., Molecular Biophysics — Harvard University
MIT Applied Generative AI for Digital Transformation
Certified AI Consultant
Former Global Head of People Strategy & Insights, Meta
Former Senior Analytics Leader, AWS · Comcast · BCG
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Built for Organizations Ready to Lead with Data

Same rigor. Tailored delivery.

Small & Mid-Sized Businesses

Scalable, high-impact analytics and AI solutions designed to grow with your business — without enterprise complexity or enterprise price tags.

Enterprises

Targeted, high-value engagements that complement your existing capabilities and accelerate strategic AI initiatives with executive-level rigor.

Nonprofits

Mission-aligned, data-driven impact. We help purpose-driven organizations use data to serve their communities more effectively and demonstrate measurable outcomes.

At the Intersection of
Humans, Data & AI

Explore Our Frameworks
Process & Data

Why Process Mapping Comes Before AI

Before you can automate or augment with AI, you need to understand how work actually gets done. Process mapping is the foundation of responsible AI adoption.

Read More →
Responsible AI

Responsible AI for Leaders

Leadership in the AI era requires more than technical literacy. It demands ethical judgment, strategic clarity, and the courage to ask the right questions.

Read More →

Ready to bring clarity
to your AI journey?

This is not AI for its own sake.

This is intelligence with purpose.

We respond within 1 business day.
or schedule directly